In this day & age, time is money and every now & then, the need for some kind of letter, report or brochure keeps arising.
Well, one way to meet this requirement is by taking a piece of paper (or papers) and cutting them to your required dimensions, etc.
Today, this is a fairly longer route and will take too much of your precious time, especially if you have a job or kids, or if you’re simply not a student anymore!
Microsoft is not just known for its Operating System but is also popular for its application software, the most useful of which is the Microsoft Office suite without which even a home computer seems incomplete.
Within this suite, Word is the most used & understood one, most probably because it is the most commonly used one.
Designing a brochure: Overview
Designing a Brochure may sound like a tricky task and if you’re more experienced, you might switch to Microsoft Publisher.
However, for the majority population, the task can be easily completed through the clever use of Microsoft Word as well. If you don’t already know, a brochure is an informative paper document that may be folded into a pamphlet, leaflet or any other template.
They are generally used within or outside an organization as a mean to communicate the features of an entity.
The following are different types of Brochures you can create:
A trifold brochure is one that can be folded into 3 layers and is most commonly used for leaflets, advertising a plot of land, product or service. Here’s how one looks like:
Steps for Designing a Trifold Brochure in Microsoft Word
A simple, default A4 page setting can be used to create this trifold brochure. You’ll require 2x pages with 6 columns for this brochure.
First of all, you need to create a new blank document. From there:
– Go to Page Layout. Over there you’ll find a button “Size” with a drop down menu. Select A4 as the page and you’re good to go to the next step.
– Now you need to make the columns.
Columns can also be created in the same section, i.e. “Page Layout”. Click on “Columns” and select “More Columns”, so that you have a similar mini-window in front of you.
I’m sure you know what next to do! Click on “Three” and increase the spacing to 2 cm. You’ll have a modified page now in which you can write within 3 columns, as per your requirements. The 3 columns can be distinguished through the ruler floating over the page’s width.
If you still find this uncomfortable or unfeasible due to any reason you can have a visual border between the three by going in:
> File > Options > Advanced
and checking “Show Text Boundaries”. The columns will now show up in the document. The basic framework has been laid down and now you need to adjust the margins & size of the columns & page according to your own need.
This can be done by going to the same “Page Layout” section, then browsing into “Margins” and clicking on “Custom Margins”. The following mini-window will appear.
Change the Orientation from “Portrait” to “Landscape” and decrease each of the 4 margins to “1.5 cm”, i.e. top, bottom, left and right. Finally, click on OK!
Now the only problem that lies ahead of you is adding content to the 2nd & 3rd columns as hovering your cursor over these columns will reveal that they are inaccessible. This problem will be rectified by adding breaks.
Make sure the cursor is in the leftmost column and click on “Breaks” within the same “Page Layout Section” and from there on “Column”. The cursor will now automatically jump onto the 2nd column. Repeat the process once more until the cursor is in the 3rd column.
Repeating the step in the 3rd column will generate the 2nd A4 page of the same size & stature. Repeat the step until you’re in the 3rd column on the 2nd A4 page. You finally have the 2x A4 pages you need.
Now to make sure that your hard work doesn’t go wasted, you must save this document as a template so that it can be used later on. Click on “File” and Save as > Word Template.
When entering any kind of content, whether its text, images or logos, within the document, remember the arrangement of your document and what it will appear as the final product. To help you during this, here’s a rule of thumb:
Looks different than what you thought, doesn’t it?
The use of “Textboxes” will greatly simplify your brochure as it is greatly customizable instead of directly entering text within the columns. You’ll understand the advantage of Textboxes once you start using it so that has been left for you to explore.
The only thing remaining now is adding content to the document, which I can’t dictate to you since every brochure is different!
You can extend the textboxes so that they cover the entire column for greater control. From thereon, you can paste in the logos, graphics and text until your trifold brochure is complete up to your liking.
Once done, you can print the brochure. This process is dependent on the printer, however most printers can be used to print page 1 first and then print page 2 on the same paper, turned 180 degrees. A clever trick to be sure of what you’re doing is to use low quality paper and black & white print settings before you move on to the good stuff!